The Latest

Industry thoughts and ideas curated by Baker Consulting Group

  • Add technology sympathetically, by offering the best user experience possible

    Add technology sympathetically, by offering the best user experience possible

    October 17, 2024 at 7:00 AM
    Avoid becoming blind to the fundamentals of marketing and relying too much on technology, instead of the human experience, to evolve and enhance custo...
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  • Influencer Marketing Takes an Important Twist

    Influencer Marketing Takes an Important Twist

    July 18, 2024 at 12:00 AM
    There has been a shift in influencer trends. Marketers, take note....
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  • Instagram Sponsored Post Value Calculator

    Instagram Sponsored Post Value Calculator

    March 14, 2024 at 12:00 AM
    The Instagram Money Calculator calculates the estimated value of influencer sponsored posts, based on your engagement and number of followers....
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  • The Evolution of the Influencer Economy

    The Evolution of the Influencer Economy

    December 5, 2023 at 12:00 AM
    “Early on for brands, it was about… how we translate our influence into sales,” Nicolette Mason said. “Now when I’m working with brands, it’s not to s...
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